The Third Observers
Visually establishing the brand and website for an independent news outlet start-up.
The Third Observers
An independent, people-powered anthology of news, opinion and commentary.
Location
Vancouver, Canada
Industry
News and magazines
Services we provided
+ Website Design
+ Search Engine Optimization
+ Content Strategy
+ Visual Identity
+ Merchandising
The client
The Third Observers is an independent online news and journal outlet. Commenting independent thoughts and opinions on current events, tech and business news, as well as health and lifestyle tips. The company first started reporting in 2020, with a strong and steady increase in readership and subscriptions.
The task
A new company emerging with a need for branding and a robust client-facing website. A highly optimized and responsive site was essential to the success of the company and their stories.
The outcome
Clarity+Viz helped The Third Observers to visually establish their brand to the world. We designed their logo mark and built a flexible new website. Illustrations for articles and merchandising were also created to help expand the reach of the online news outlet.
