Yaletown Co. Suppliers
Helping Yaletown Co. Suppliers convert more customers with a new identity and brand strategy.
Yaletown Co. Suppliers
An up-and-coming backpack and clothing company.
Location
Vancouver, Canada
Industry
Apparel & Accessories
Services we provided
+ Research & Consumer Insights
+ Content Strategy
+ Visual Identity
+ Brand Guidelines
+ Merchandising
The client
Yaletown Co. Suppliers will soon hit the scene with their classic-styled backpacks that are sure to land them as the next icon in streetwear. With a relaxed style and quirky colour-ways, you’ll find their target customers strolling university campuses and your local coffee house.
The challenge
Setting up a unique brand can be extremely difficult in a saturated industry such as fashion. Which is why Yaletown Co. Suppliers came to us in dire need of a brand identity that was distinctive as well as rememberable.
Our goal was to bring some creativity and quirkiness to the brand while also providing strong visual consistency.
The solution
After extensive market research, we defined a set of actionable guidelines and identity styles to increase the reach of the company and their products. We pushed for an identity that was uniquely Yaletown Co. Suppliers, allowing their team to be more creative and offbeat in their marketing strategy and social media content.
Media Content
Merchandise and Marketing Materials